TITLE

Audi kicks off TV, print ads highlighting its performance

AUTHOR(S)
Guilford, Dave
PUB. DATE
October 1999
SOURCE
Advertising Age;10/11/1999, Vol. 70 Issue 42, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article describes television and print advertising campaigns launched by Audi of America, as of October 1999. Audi of America is the exclusive sponsor in the fourth quarter of the broadcast of Monday Night Football by ABC. An Audi spokesman said the high-profile buy will allow it to run all five commercials, reinforcing the theme that its cars are high-performance and fun to drive. The new spots, from McKinney & Silver of Raleigh, North Carolina, will continue to air on cable and spot television for the rest of the year. Print advertisements will appear in November newspapers and magazines, including Architectural Digest, Bon Appetit, Conde Nast Traveler, Food & Wine, Forbes, Fortune and Vanity Fair. The spots feature narrators talking about Audi and how it firs into their life.
ACCESSION #
2369578

 

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