TITLE

Miller foments new Lite, MGD ads

AUTHOR(S)
Chura, Hillary
PUB. DATE
October 1999
SOURCE
Advertising Age;10/11/1999, Vol. 70 Issue 42, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the failure of Miller Brewing Co. to show new advertising at the National Beer Wholesalers Association meeting held in Las Vegas, Nevada in October 1999. Miller said it may not have any ready in time for its own distributors' next convention in March 2000. John Bowlin, president-CEO of Miller, told the convetioneers he had no time frame for unveiling new Lite and Miller Genuine Draft (MGD) advertisements. Instead, he showed previous work of the creative team at new Lite agency Ogilvy & Mather of New York. Miller also showed work from J. Walter Thompson USA which has the MGD assignment. Although distributors wish the new advertising were airing now, they do not appear to mind the wait. Learning from the failed Dick effort from Fallon McElligott for Lite and campaigns panned by distributors from Wieden & Kennedy for MGD, Miller and the two agencies hired in July are doing extensive research to make sure their next campaigns are on target.
ACCESSION #
2369576

 

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