NBA shoots for positive spin with new TV shows

Friedman, Wayne
October 1999
Advertising Age;10/11/1999, Vol. 70 Issue 42, p8
Trade Publication
This article focuses on a National Basketball Association (NBA)-themed sitcom or drama being developed by the NBA with Columbia TriStar Television, as of October 1999. Separately, the NBA is looking to produce animated NBA-based shows for the Saturday morning crowd. Since it is in the early sages of development, few details exist about the as-yet-unnamed Columbia TriStar show. But a goal is to provide some good marketing spin for the league, promoting past and present NBA basketball players with guest appearances. The NBA also will be the star of its own 24-hour digital cable network, NBA.com TV, being launched on November 2. Initially, the network will be carried by DirecTV and cable pay-per-view network Viewers Choice.


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