TITLE

NBA shoots for positive spin with new TV shows

AUTHOR(S)
Friedman, Wayne
PUB. DATE
October 1999
SOURCE
Advertising Age;10/11/1999, Vol. 70 Issue 42, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on a National Basketball Association (NBA)-themed sitcom or drama being developed by the NBA with Columbia TriStar Television, as of October 1999. Separately, the NBA is looking to produce animated NBA-based shows for the Saturday morning crowd. Since it is in the early sages of development, few details exist about the as-yet-unnamed Columbia TriStar show. But a goal is to provide some good marketing spin for the league, promoting past and present NBA basketball players with guest appearances. The NBA also will be the star of its own 24-hour digital cable network, NBA.com TV, being launched on November 2. Initially, the network will be carried by DirecTV and cable pay-per-view network Viewers Choice.
ACCESSION #
2369575

 

Related Articles

  • Spending on Canadian Drama Hits Seven-Year Low.  // Canadian Screenwriter;Fall2005/Winter2006, Vol. 8 Issue 1, p6 

    The article highlights the study "The Need for a Regulatory Safety Net-Broadcasting Policy and Canadian Television (TV) Drama in English Canada in the Next Five Years," released by the Writers Guild of Canada in 2005. The study projected that conventional TV will continue to be a lucrative...

  • Building Time for Families.  // Television Week;7/28/2003, Vol. 22 Issue 30, pS3 

    Describes the efforts of Family Friendly Programming Forum to use the power of television to bring families together. Method used by the Forum to reinforce development of family oriented fare; Mission statement of the Forum; Television series supported by the Forum.

  • Fans tune in, but don't fill seats. Schoettle, Anthony // Indianapolis Business Journal;1/6/2003, Vol. 23 Issue 44, p1A 

    Reports on the increase in the television ratings of the Indiana Pacers basketball team in 2002. Decline in spectator attendance at the Conseco Fieldhouse in Indianapolis, Indiana; National Basketball Association (NBA) teams whose games the Fox Sports Network televises; Factors influencing...

  • NBA Playoffs Up on Cable. Consoli, John // MediaWeek;5/5/2003, Vol. 13 Issue 18, p8 

    Reports on the household ratings for the first round of National Basketball Association playoff telecasts on Turner Broadcasting's TNT and TBS in the 2003 season. Comparison with the previous season; Ratings for eight playoff telecasts on ESPN.

  • Syndie's Fine, Report Confirms. Grillo, Jean Bergantini // Broadcasting & Cable;4/28/2003, Vol. 133 Issue 17, p18 

    Reports on the status of the syndication of television programs in the second quarter of the year 2003. Increase in the price of syndication according to advertising sales and cable programming; Study of the promotion of syndication by Syndication network Television Association.

  • NBA buries 'Six Feet' and other cablecasts. Martin, Denise // Daily Variety;6/16/2004, Vol. 283 Issue 51, p27 

    Reports that the "Six Feet Under" and other U.S. cable television programs suffered declines in ratings caused by the broadcast of the 2004 National Basketball Association Finals. Ratings numbers achieved by cable television programs; Titles of programs.

  • A More Visible Vision. Umstead, R. thomas // Multichannel News;4/25/2005, Vol. 26 Issue 17, p29 

    Highlights the upcoming 2005 National Association of Multi-Ethnicity in Communications' Vision Awards for television programs in the U.S. Evolution of the Vision Awards; Television rebroadcasting schedule of the show; Awards to be presented at the show.

  • In the States:.  // CableFAX Daily;6/30/2006, Vol. 17 Issue 127, p2 

    Reports on the issuance of an urgent action alert by the U.S. Parents Television Council asking members to sign a warning petition against sponsors of the television show "Rescue Me," on FX channel. Companies that are sponsoring the program.

  • NATPE Looks to Adapt to Changing Business Model. Feldman, Rick // Television Week;3/2/2009, Vol. 28 Issue 6, p6 

    The author comments on the National Association of Television Program Executives (NATPE) event in 2009. He states that NATPE has morphed into a global, multiplatform video content marketplace and remains the only market/conference of its kind in the U.S. He notes that it is not ideal to have...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics