TITLE

Bizarre scandal hits Saatchi in Turkey

AUTHOR(S)
Ogud, Gurul
PUB. DATE
October 1999
SOURCE
Advertising Age;10/11/1999, Vol. 70 Issue 42, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the district attorney's office in Istanbul is investigating allegations made by a local Saatchi & Saatchi executive that a national newspaper used threats to get the agency to place more ads in the daily as of October 11, 1999. the executive said the paper threatened to write a negative story about one of the agency's clients. He said the agency refused to comply, and, in a truly byzantine twist, the negative story ran and the client allegedly fired Saatchi because of it. The unfolding scandal has been widely covered by Turkish media.
ACCESSION #
2369573

 

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