Hardee's, Carl's Jr. order fresh campaigns

Kramer, Louise
October 1999
Advertising Age;10/11/1999, Vol. 70 Issue 42, p3
Trade Publication
The article reports on the marketing efforts of CKE Restaurants to promote its Carl's Jr. and Hardee's fast food chains as of October 11, 1999. Together, the chains spent $84 million for measured media last year, according to Competitive Media reporting. Hardee's is the fourth-largest U.S. chain, while Carl's Jr. ranks seventh, according to Technomic. The ad changes also come as CKE stock hovers at 52-week lows, and as Wall Street questions its bold move to acquire Hardee's, a once-vibrant brand that has sagged for years under management changes, tired restaurants and marketing missteps.


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