Campbell tries to stir soup sales with $95 million

Thompson, Stephanie
October 1999
Advertising Age;10/11/1999, Vol. 70 Issue 42, p3
Trade Publication
The article reports that Campbell Soup Co. will put an estimated $95 million behind advertising aimed at convincing consumers soup is versatile and contemporary as of October 11, 1999. The theme of the new effort, We have a soup for that, breaks next month on TV and was created by BBDO Worldwide. The goal: to expand usage occasions for Campbell's soup to ones more relevant to today's lifestyles. The TV effort will include a pool of eight spots running throughout the next year, focusing on new usage occasions for existing soups, such as the kid-targeted Mega Noodle and jarred Simply Home. It will also support new brands such as the calcium and vitamin-fortified Campbell's Plus testing in the Northeast, and the portable soup to Go.


Related Articles

  • Take some stock in the power of advertising. Crain, Rance // Crain's Chicago Business;02/24/97, Vol. 20 Issue 8, p11 

    Opinion. Questions the relationship of Campbell Soup Company's advertising campaign with the company's record stock prices. Announcements made by Campbell; Details on how consumer advertising affect company's stock price by Jim Gregory.

  • Reggie White packs the soup in $13M TV blitz. Thompson, Stephanie // Brandweek;11/10/97, Vol. 38 Issue 42, p3 

    Reports on a television advertising campaign by the Campbell Soup company which features Reggie White, the Green Bay Packers football defensive lineman. Factors associated with the campaign; Duration of the campaign; Reference to those targeted by the campaign; Mention of Wayne Gretzky's...

  • Pepperidge going back to school with Goldfish promo.  // Brandweek;07/21/97, Vol. 38 Issue 29, p5 

    Presents information on Campbell's Soup Company's Pepperidge Farm unit back-to-school advertising campaign. Details on what is being offered to retailers; Information on the product `Smiley' Goldfish; Indepth look at a photo contest with awards of $25,000 and more.

  • found art.  // Advertising Age;10/20/1997, Vol. 68 Issue 42, p68 

    Presents images from the print advertising campaign for the Campbell Soup Co.

  • Campbell ads tout improved soup.  // Advertising Age;12/9/2002, Vol. 73 Issue 49, p18 

    Reports on the advertising campaign of Campbell Soup Co. for its condensed vegetable soup lines. Account of Campbell's products in the condensed soup business; Objective of the campaign.

  • Reality Bites.  // Prepared Foods;Oct2003, Vol. 172 Issue 10, p11 

    Presents information on the advertising campaign of the Campbell Soup Company.

  • V8 Splashing $15M Over Smoothie Launch. Reyes, Sonia // Brandweek;9/30/2002, Vol. 43 Issue 35, p5 

    Deals with the advertising campaign of Campbell Soup Co. with its extended V8 Splash line. Worth of the campaign; Tagline of its advertisements via Young & Rubicam, New York; Goal of Campbell with its V8 Splash Smoothies.

  • Cup-a-Soup set for £8m launch.  // Marketing (00253650);9/28/2005, p4 

    The article reports on an advertising campaign of Campbell's Co. to introduce its new Cup-a-Soup Crunch range. The range is available in single-serve packets in three flavours--Creamy Chicken Soup, Rich Tomato Soup and Harvest Vegetable Soup. The products are being aimed at young consumers. This...

  • V8, Tropicana pump spending for juices. Pollack, Jundann; Petrecca, Laura // Advertising Age;8/18/1997, Vol. 68 Issue 33, p30 

    This article presents information on the upcoming advertising campaigns of several companies with juice products on the market such as Tropicana Pure Premium and Campbell Soup Co. Campbell is landing the first volley with a $10 million television and print effort for V8 Splash!, using an unusual...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics