TITLE

Campbell tries to stir soup sales with $95 million

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
October 1999
SOURCE
Advertising Age;10/11/1999, Vol. 70 Issue 42, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Campbell Soup Co. will put an estimated $95 million behind advertising aimed at convincing consumers soup is versatile and contemporary as of October 11, 1999. The theme of the new effort, We have a soup for that, breaks next month on TV and was created by BBDO Worldwide. The goal: to expand usage occasions for Campbell's soup to ones more relevant to today's lifestyles. The TV effort will include a pool of eight spots running throughout the next year, focusing on new usage occasions for existing soups, such as the kid-targeted Mega Noodle and jarred Simply Home. It will also support new brands such as the calcium and vitamin-fortified Campbell's Plus testing in the Northeast, and the portable soup to Go.
ACCESSION #
2369570

 

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