TITLE

United stops `Rising,' asks for new ideas

AUTHOR(S)
Chura, Hillary; Snyder, Beth; Goetzl, David
PUB. DATE
October 1999
SOURCE
Advertising Age;10/11/1999, Vol. 70 Issue 42, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that United Airlines has grounded its Rising advertising campaign but has asked Fallon McElligott and Y&R Advertising to work together and independently to generate new ideas for the airline's domestic campaign as of October 11, 1999. Despite the campaign's demise, United is said to remain loyal to Fallon. Y&R, also the agency for the Star Alliance partnership between United and Germany's Lufthansa German Airlines and other airlines, referred calls to United. In recent months, ads have relied more heavily on the pre-Fallon Rhapsody in blue theme music.
ACCESSION #
2369565

 

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