United stops `Rising,' asks for new ideas

Chura, Hillary; Snyder, Beth; Goetzl, David
October 1999
Advertising Age;10/11/1999, Vol. 70 Issue 42, p1
Trade Publication
The article reports that United Airlines has grounded its Rising advertising campaign but has asked Fallon McElligott and Y&R Advertising to work together and independently to generate new ideas for the airline's domestic campaign as of October 11, 1999. Despite the campaign's demise, United is said to remain loyal to Fallon. Y&R, also the agency for the Star Alliance partnership between United and Germany's Lufthansa German Airlines and other airlines, referred calls to United. In recent months, ads have relied more heavily on the pre-Fallon Rhapsody in blue theme music.


Related Articles

  • Fallon Vies With Y&R on United. Baar, Aaron; McMains, Andrew // Adweek Southeast Edition;10/18/99, Vol. 20 Issue 42, p152 

    Focuses on an advertising concept presented by Fallon McElligott for United Airlines which is in search for a replacement to its campaign. Companies that will assist the campaign.

  • United in Evaluation. Baar, Aaron // Adweek Midwest Edition;04/17/2000, Vol. 41 Issue 16, p87 

    Reports that United Airlines has asked stakeholders who work with Fallon McElligott to fill out evaluation forms on the agency in an effort to forge a more effective relationship. Problems encountered by Fallon McElligott in its advertising campaign for United Airlines.

  • Fallon Vies With Y&R on United. Baar, Aaron; NcMains, Andrew // Adweek Western Edition;10/18/99, Vol. 49 Issue 42, p152 

    Reports that Fallon McElligott is about to go into production on work for United Airlines, which is in search of a successor to the shop's `Rising' advertising campaign. Observation on the lines between Fallon's and Y&R relationship with the client; Criticism on the campaign; Amount spent by...

  • United brings us together? So do funerals and prisons. Garfield, Bob // Advertising Age;1/24/2000, Vol. 71 Issue 4, p53 

    Reviews the advertising campaign produced for United Airlines by Fallon McElligott. Description of the commercial; Argument on United Airlines' claim of bringing people together.

  • Rising higher.  // Advertising Age;1/11/1999, Vol. 70 Issue 2, p39 

    This article highlights the television advertising campaign created by Fallon McElligott, Minneapolis, Minnesota, for United Airlines. United Airlines has expanded its Rising theme in the television spot that broke earlier in January 1999. The television spot features a rising airplane side by...

  • Fallon Going Tagless for United. Baar, Aaron // Adweek Midwest Edition;01/10/2000, Vol. 41 Issue 2, p3 

    Deals with the advertising campaign of United Airlines from Fallon McElligott advertising agency. Reasons the campaign did not use a tag according to John Kiker, United's vice president for advertising and communications; Features of the television campaigns; Phrases used in the print campaigns.

  • Flying Faster Than the Speed of Light (Bulbs). Janoff, Barry // Brandweek;3/22/2004, Vol. 45 Issue 12, p28 

    Describes the advertising campaign developed by Fallon advertising agency for United Airlines in March 2004. Concept of the "Lightbulb" advertisement; Description of the previous advertisement of United Airlines entitled "Interview."

  • Creative delays slow United ads. Gleason, Mark // Advertising Age;3/24/1997, Vol. 68 Issue 12, p4 

    This article discusses the effort of Fallon McElligott to win the creative advertising account from United Airlines. Fallon has won the domestic portion of the United Airlines' advertising account. United said the campaign's introduction had been moved from February to May 1997. But a Fallon...

  • The shoe diaries. Baar, Aaron // Adweek Eastern Edition;11/8/1999, Vol. 40 Issue 45, p28 

    Examines Fallon McElligott's advertising campaign for Nordstrom's Nordstromshoes.com online venture in the United States. Advertising media; Advertising spending levels; Creation of advertisements from consultations with women consumers.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics