Late news

October 1999
Advertising Age;10/11/1999, Vol. 70 Issue 42, p1
Trade Publication
Presents news briefs related to advertising as of October 11, 1999. Selection of Goodby, Silverstein & Partners by Microsoft Corp. for an undisclosed account; Value of the media review conducted by Lego Systems; Information on the launching of anti-tobacco advertisements from Lorillard Tobacco Co.


Related Articles

  • Goodby's 1st Nike ads back biking, boarding. Jensen, Jeff; Cuneo, Alice Z. // Advertising Age;6/16/1997, Vol. 68 Issue 24, p2 

    Discusses the release of advertisements for Nike from Goodby, Silverstein & Partners, San Francisco supporting mountain biking and skateboarding. Nike's sponsorship of the ESPN-owned X Games programming; Details on the advertisements; The effort of Nike to prove its commitment to the...

  • Robson plan: Redefine traditional Goodby rep for media-flexible age. Cuneo, Alice Z. // Advertising Age;6/26/2006, Vol. 77 Issue 26, p24 

    The article features Derek Robson, co-managing director of advertising agency Goodby, Silverstein & Partners in San Francisco, California. Robson sees his challenge as orchestrating a cultural revolution. He spent his first months at Goodby operating like an outside consultant. Robson determined...

  • Print power.  // Advertising Age;5/27/1996, Vol. 67 Issue 22, p30 

    The article comments on the presentation of the MPA Kelly Awards to Goodby Silverstein & Partners for its creation of Porche Cars North America print advertisement. The Kelly Awards is frequently dominated by smaller companies who cannot afford big television advertising budgets but instead...

  • Epinions review Web site unveils $10 mil campaign. Cuneo, Alice Z. // Advertising Age;3/6/2000, Vol. 71 Issue 10, p66 

    Focuses on the first advertising campaign of product-review web site Epinions.com. Details of television commercials which feature reviews from actual people featured on the web site; The company's business plans; Creation of the campaign by Goodby, Silverstein & Partners.

  • Late news.  // Advertising Age;6/16/1997, Vol. 68 Issue 24, p1 

    Relates the decision by SBC Communications in naming Goodby, Silverstein & Partners, San Francisco, California to handle the consolidated long-distance account of SBC's Southwestern Bell and Pacific Bell. Estimated spending.

  • Auto ads create a buzz at Cannes festival. Bernstein, Marty // Automotive News;7/21/2003, Vol. 77 Issue 6049, p18 

    A Saturn commercial earned Goodby, Silverstein & Partners a prestigious Gold Lion award at June 2003 International Advertising Festival in Cannes, France. A Peugeot advertisement called Sculpture also won a Gold Lion. The advertisement, by Havas' Euro RSCG Mezzano Costantini Mignani in Milan,...

  • Lorillard hopes new ads light a fire for Kent. Dagnoli, Judann // Advertising Age;9/24/1990, Vol. 61 Issue 39, p54 

    Reports on Lorillard Tobacco Inc.'s launch of an advertising campaign aiming to position its Kent cigarette brand as a classic product in the U.S. Magazine, newspaper and outdoor advertising campaigns for the product; Theme of the campaign; Advertising agency Avrett Free & Ginsberg's creation of...

  • Lego Reviews; APL picks up Global Ads. McMains, Andrew // Adweek Eastern Edition;7/5/1999, Vol. 40 Issue 27, p2 

    Reports on the change in the advertising strategy of Lego Systems Inc. Total billings of the global assignment for the company; Description of the previous advertising of the company.

  • Nike OKs $50 mil intro ad push for Alpha. Jensen, Jeff // Advertising Age;10/5/1998, Vol. 69 Issue 40, p4 

    States that Nike Co. has approved an advertising campaign for the United States launch of its Alpha project, from Goodby, Silverstein & Partners, San Francisco. Details of the launch as yet to be finalized; The eight television commercials planned for the campaign; Details on the commercials.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics