New Dodge ad campaign aims at drivers' hearts

Halliday, Jean
October 1999
Automotive News;10/4/1999, Vol. 74 Issue 5841, p3
Trade Publication
Reports on car company Dodge's television advertising campaign for the year 2000 model Intrepid automobile. Details of the television advertisements.


Related Articles

  • Intrepid ads tout computer redesign. Halliday, Jean // Advertising Age;12/15/1997, Vol. 68 Issue 50, p12 

    Focuses on the advertising campaign for the 1998 model Dodge Intrepid. Redesign of the car; Features of the advertising; Computer resources in the automotive manufacturing process; Competition in the automotive markets.

  • Skin deep. GROMER, CLIFF // Popular Mechanics;Jan99, Vol. 176 Issue 1, p60 

    Focuses on the advertising of the Dodge Intrepid automobile using animation and engineering software. Creation of the commercial; Features of the Chrysler Data Visualizer; Agency hired to create the advertisement.

  • Making of a model. DeSalvo, Kathy // SHOOT;7/15/94, Vol. 35 Issue 28, p23 

    Discusses the advertising strategy adopted by agency BBDO. Overall client billings in 1993; Relationship with client; Problems with advertising campaign for Chrysler Dodge's Intrepid automobile; Battle with Bozell over Neon subcompact automobile advertising; Possible advertising accounts for...

  • Cutbacks won't stall ad barrage from BBDO for '98 Dodge... Gazdik, Tanya // Adweek Western Edition;12/15/97, Vol. 47 Issue 50, p5 

    Reports that the advertising launch of Chrysler Corp.'s '98 Dodge Intrepid will not be affected by the automaker's decision to cut up to $100 million from its annual media budget in 1998. Goals of the company for the launching of the '98 Dodge Intrepid; Amount spent by Chrysler on the Dodge...

  • Pentastar rolls a seven.  // AutoWeek;1994 Issue, Vol. 43 Issue 48, p38 

    Features the Dodge Intrepid ES automobile. Manufacturer's data; Pricing; Equipment; Acceleration; Braking; Handling; Published benchmarks; Engine specifications; Drivetrain; Suspension; Dimensions; Fuel and cargo capacity. INSETS: Owners voices.;Other voices.;Update '94..

  • Powertrain taps 2 sources. Jewett, Dale // Automotive News;4/8/1996, Vol. 70 Issue 5653, p46 

    Gives definition to the hhybrid power train and how it works. Evaluation of the Dodge Intrepid ESX's engine; Other features of the car.

  • Chrysler intrepid takes a walk on the mild side.  // Automotive Industries;Jan1998, Vol. 178 Issue 1, p2 

    Introduces the Chrysler Dodge Intrepid ESX2 car. Features of the car; Information on the engine of the car.

  • ESX test drive. Martin, Norman // Automotive Industries;May96, Vol. 176 Issue 5, p60 

    Focuses on the test drive of Chrysler Corporation's Dodge Intrepid ESX. Details on the unveiling of the vehicle; Background information on the test drive; Features of the vehicle and capabilities; Examination of Chrysler's engineers views on they advanced technology areas; Comments from...

  • Dodge Intrepid ESX2.  // AutoWeek;01/19/98, Vol. 48 Issue 3, p16 

    Presents information on the Dodge Intrepid ESX2. Details on its design and construction; Identification of its alternate power source; How it performs; What gas millage it gets.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics