Presentation key to market sales

Sherer, Bill
November 2006
Farmers Weekly;11/24/2006, Vol. 145 Issue 21, p29
Trade Publication
The article reports on the claim of Gail Hayden from the California Farmers' Market Association (FARMA) that presentation is the key to maximising sales when selling at farmers' markets. At the FARMA Annual Conference, Hayden told delegates that farmers and growers must know the production history of each product. She recommended the implementation of free samples to improve sales and build relationships.


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