TITLE

Myths and Realities of Convergence

AUTHOR(S)
Covington, Randy
PUB. DATE
December 2006
SOURCE
Nieman Reports;Winter2006, Vol. 60 Issue 4, p54
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the myths and realities about news organizations convergence. It is a mistake to believe that news organizations are full of creative people with great ideas who will figure this out. An efficient convergence strategy requires a strong vision and commitment from the top. Creative people with good ideas will play significant roles. However, their success will be hindered if they are just duplicating other's efforts. Hence, it would be more important to have an efficient fundamental and structural change.
ACCESSION #
23683089

 

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