TITLE

Meshing Purpose With Product

AUTHOR(S)
Meyer, Philip
PUB. DATE
December 2006
SOURCE
Nieman Reports;Winter2006, Vol. 60 Issue 4, p23
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The author discusses the possibility of saving journalism from the implications of digital technology. Saving journalism requires journalists to reflect on the factors and technology that disrupt newspapers. The American Press Institute developed a project called Newspaper Next, which creates a process for enabling newspapers to innovate. The list of jobs that customers require as covered by the project include helping them find local services and helping them plan for children's activities. For the author, the basic job of a newspaper is to help customers structure their time.
ACCESSION #
23683075

 

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