TITLE

Media Convergence: 'Just Do It.'

AUTHOR(S)
Haagerup, Ulrik
PUB. DATE
December 2006
SOURCE
Nieman Reports;Winter2006, Vol. 60 Issue 4, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The author describes the media revolution in the "Nordjyske" newspaper in northern Denmark. One of the changes is reflected by the lack of beer at the early morning orientation meeting in the newspaper newsroom in November 2002. The author explained to the reporters that they need to set two goals to work on together. The changes are prompted by the decline in circulation. He also emphasized the need to stop talking about crises and insecurity and the need for someone to do something. The plan developed by the reporters to avoid the fate of other Danish newspapers is described.
ACCESSION #
23683073

 

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