A Customer Resolve Mandate

Driggs, Woody
January 2007
CRM Magazine;Jan2007, Vol. 11 Issue 1, p48
Trade Publication
The article discusses the need for business enterprises that are planning to stay competitive to improve their customer marketing, sales and service. Customer insight is important in maximizing the return on the investment of marketers. Mapping of the sales process of business enterprises can boost the sales productivity. Analytics tools can be used in improving the customer relationship management of companies.


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