TITLE

A Customer Resolve Mandate

AUTHOR(S)
Driggs, Woody
PUB. DATE
January 2007
SOURCE
CRM Magazine;Jan2007, Vol. 11 Issue 1, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the need for business enterprises that are planning to stay competitive to improve their customer marketing, sales and service. Customer insight is important in maximizing the return on the investment of marketers. Mapping of the sales process of business enterprises can boost the sales productivity. Analytics tools can be used in improving the customer relationship management of companies.
ACCESSION #
23674972

 

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