TITLE

from Crayons to Calculators

AUTHOR(S)
Sebor, Jessica
PUB. DATE
January 2007
SOURCE
CRM Magazine;Jan2007, Vol. 11 Issue 1, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the developments in marketing strategies of business enterprises and offers tips on how to remain competitive in the market. The factors that influenced markets in changing their strategies are discussed. The emergence of advanced technologies like the Internet forced business enterprises to reorganized their marketing departments to cope with the market.
ACCESSION #
23674963

 

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