Forecasting a Flap

Beasty, Colin
January 2007
CRM Magazine;Jan2007, Vol. 11 Issue 1, p20
Trade Publication
The article discusses the application of econometrics in customer relationship management (CRM) for marketers using automated user interfaces and business intelligence reporting tools. Business organizations are forced to operate more efficiently because of the fiercely competitive nature of the present business landscape. The benefits of econometrics are discussed. INSET: AutoZone Augments Its Retail Performance.


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