TITLE

Money for Future Muscle

AUTHOR(S)
Sebor, Jessica
PUB. DATE
January 2007
SOURCE
CRM Magazine;Jan2007, Vol. 11 Issue 1, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the increasing customer relationship management investments of manufacturing companies to improve its partner relationships management (PRM) and competitiveness. Manufacturing companies sees PRM and data integration as their solution on gaining advantage in the saturated market. The benefits of analytical tools to business enterprises is discussed. INSET: CONNECTING WITH BIG CUSTOMERS.
ACCESSION #
23674958

 

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