Bailor, Coreen
January 2007
CRM Magazine;Jan2007, Vol. 11 Issue 1, p15
Trade Publication
The article focuses on the proliferation of advertising-supported directory assistance services offered by business enterprises. The problems faced by advertisers in delivering their marketing messages to consumers is discussed. The success of free 411 services like the service of Jingle Networks is discussed. The benefits of the services to business enterprises is analyzed.


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