Britt, Phillip
January 2007
CRM Magazine;Jan2007, Vol. 11 Issue 1, p14
Trade Publication
The article discusses the applications of predictive analytics in creating business turnaround. Tom Davenport, professor of information management at Babson College said that to gain a competitive edge, business enterprises should adopt predictive analytics. According to Saleem Hussaini, senior manager of data warehouse group for Continental Airlines, predictive analytics is responsible for the turnaround of the airline.


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