Avon Books' e-book a Test of Viral Marketing

December 2006
Book Publishing Report;12/18/2006, Vol. 31 Issue 49, p4
Trade Publication
The article reports that Avon Romance, the women's fiction division of HarperCollins Publishers Inc., has released the first title in partnership with fan entertainment company FanLib. The original e-book "These Wicked Games," was created by several amateur. The Avon FanLib members can access "These Wicked Games" for free through the FanLib Web site.


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