Özçomak, M. Suphi; Oktay, Erkan; Özer, Hüseyin
March 2006
Ekev Academic Review;Spring2006, Vol. 10 Issue 27, p309
Academic Journal
Before introducing a new product into a market, it is highly important to determine the factors affecting the potential demand for this product and to know the possible effects of them on the demand. The main purpose of this study is to reveal the impacts of socio-economic and demographic factors on the potential demand for natural gas, as a new product, by using logit model. In order to estimate the model, the cross-section data set compiled from a questionnaire applied to the households in Erzurum is used.


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