TITLE

Finding the Money Line

AUTHOR(S)
Bilbrough, Phil
PUB. DATE
December 2006
SOURCE
AdMedia;Dec/Jan2007, Vol. 21 Issue 11, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers guidelines in an agency perspective on the concept to find success through online advertising in New Zealand. According to the author, agencies should request an initial media schedule from internet media agency before beginning any creative development. On the other hand, agencies should not forget to analyze the demographic information of their target audience as well as their advertising experience.
ACCESSION #
23652152

Tags: INTERNET advertising;  TARGET marketing;  ADVERTISING;  PRIMARY audience

 

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