Charter pilot the tip of the on-demand ad iceburg

January 2007
CED;Jan2007, Vol. 33 Issue 1, p10
Trade Publication
The article focuses on the success achieved by the Charter Communications Inc. with its innovation of pilot of dynamic on-demand advertising. Accordingly, in terms of content, advertisements are being inserted in national, long-form movie trailers supplied by Hollywood.com, as well as local content from Vehix.com. Its recent pilot will test the tolerance viewers have for the length of advertisements that are inserted ahead of free video on demand content.


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