Experts see thorns in Rosy forecast

October 1999
Multichannel News;10/04/99, Vol. 20 Issue 41, p38
Focuses on ad-agency buyers' concerns about commercial clutter and increased media fragmentation. Growth of consumers' menu of media choices; Digital-driven proliferation of channels; High profile of Internet on the ad-sales sides; Trend toward selling inventory across several different media platforms.


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