TITLE

@Home's September 31 deadline nears

AUTHOR(S)
Arlen
PUB. DATE
September 1999
SOURCE
Multichannel News;09/13/99, Vol. 20 Issue 38, p62
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Comments on a mistake in a direct-mail postcard of @Work. Appearance of the September 31, 1999 date on both sides of the card; Part of the frenzy toward the high-speed-access market; Growth of digital-subscriber-line sales.
ACCESSION #
2364178

 

Related Articles

  • Postcards from the edge. Edmondson, Michael // Marketing Tools;May95, Vol. 2 Issue 3, p14 

    Describes double postcards (DPC) as an alternative mailing format in direct-mail packages. Strategy; Costs; Products DPC would be effective in selling; Three key elements that make DPC work.

  • DIRECT MAIL.  // Applied Arts Magazine;Nov/Dec2007, Vol. 22 Issue 6, p127 

    Several photographs of direct mail advertisements are presented including an invitation, postcards and envelopes.

  • Direct Mail Advertising Using a Picture Postcard. Fricke, Charles A. // Mekeel's & Stamps Magazine;2/13/2004, Vol. 194 Issue 7, p28 

    Advocates the use of a picture postcard in direct mail advertising.

  • DM Delivers Diners. H. Levey, Richard // Direct;May2002, Vol. 14 Issue 6, p13 

    Provides information on a direct mail program aimed at Pasta Pomodoro's neighbors in the U.S. Impact of the program on restaurants; Decline in the initial postcard mailing; Significance of the mail campaign.

  • Match Format to Objectives. Turner, Jim // ABA Bank Marketing;Oct2002, Vol. 34 Issue 8, p38 

    Presents the different formats of direct-mail advertising. Postcard; Self-mailer; Standard letter envelope.

  • Time to clean up. Reed, David // Precision Marketing;4/19/2002, Vol. 14 Issue 29, p19 

    Reports on the errors contained in many business-to-business (B2B) direct-mail databases. Percentage of B2B direct-mail items that contained errors; Types of clients in marketing; Capabilities of the Intact scheme from Experian; Issues discussed at a forum convened by leading direct marketing...

  • Lower-Cost Coupons. Hartnett, Michael // Frozen Food Age;Jan2006, Vol. 54 Issue 6, p27 

    The article reports on how a new postcard-style coupon program offers the promise of lower costs and greater precision in reaching consumers. Kippy Sumrall, president of the Welcome Host, has drawn on his several years experience in direct mail marketing programs to create a new vehicle that...

  • A Late Absentee 'Ballot Chase Program' for California's Republican Party. Schaller, John; Miller, Sean // Campaigns & Elections (1996);Jun2001, Vol. 22 Issue 4, p60 

    Deals with the post cards sent to absentee ballot voters who waited ten days before the 2000 United States presidential election. Description of the post cards; Goal of the program.

  • Direct Mail Advertising in a Metered Card. Fricke, Charles A. // U.S. Stamp News;Apr2003, Vol. 9 Issue 4, p30 

    Describes direct-mail advertising using metered postcards. Sample postcard used in direct-mail advertising of a Davis Buick car; Message of the postcard; Description and illustration of the car.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics