Universal sets Better Homes line

Allegrezza, Ray
January 2007
Furniture/Today;1/8/2007, Vol. 31 Issue 18, p1
Trade Publication
The article reports that Universal Furniture has entered into a licencing agreement with Better Homes and Gardens for a furniture collection. Universal reportedly chose Better Homes and Gardens and its publishing company Meredith to promote the collection targeting women as the company reaches of 75 million American women through its publications, TV stations and websites. Shermag and Lane are mentioned as the other companies that teamed up with a publication on a collection.


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