TITLE

newspapers

AUTHOR(S)
Moses, Lucia
PUB. DATE
January 2007
SOURCE
MediaWeek;1/1/2007, Vol. 17 Issue 1, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article discusses newspaper publication during January of 2007. The article notes that the newspaper industry is expected to struggle during 2007, as print advertisement revenue is expected to drop more than one percent from 2006. The article notes that national newspaper advertising will be especially affected, as will classified sections.
ACCESSION #
23625000

 

Related Articles

  • The Information Content of Newspaper Advertising. Abernethy, Avery M. // Journal of Current Issues & Research in Advertising (CTC Press);Fall92, Vol. 14 Issue 2, p63 

    Although newspaper advertising revenues exceed that of television and magazines, there has yet to be a study of the information content of newspaper advertising. This paper assesses the information content of over 500 newspaper ads from thirteen newspapers applying the commonly used Resnik and...

  • Follow the money. Ramsey, Bruce // Liberty (08941408);May2009, Vol. 23 Issue 4, p23 

    The author focuses on the impact of advertising on the revenue of newspapers. He states that printed newspapers used to get 10% of their revenue from subscribers and 90% from advertisers. He cites the move of Craigslists to take away the classified business. He notes that much of the display...

  • NEWSPAPER ADVERTISING. Clow, Kenneth E.; Baack, Donald // Concise Encyclopedia of Advertising;2005, p116 

    The article presents an encyclopedia entry for newspaper advertising. Newspapers remain an important advertising venue and many types of retailers rely on newspaper advertisements. The advantages of newspaper advertisement are mentioned, including geographic selectivity as well as access to...

  • The reader and the Personal advertisement text. Rodrigues, Paulo Cezar; Menegassi, Renilson José // Acta Scientiarum: Human & Social Sciences;Jul-Dez2005, Vol. 27 Issue 2, p125 

    Current article analyzes the competent reader's role in Personal advertisement texts, whose social circulation is due to publications in newspapers. The research corpus comprises advertisements in local (Maringá, PR, Brazil), regional and national newspapers, between April and September 2004....

  • Tony's last word. Koenderman, Tony // Finance Week;4/6/2005, p47 

    The article reports that traditional media advertising is still the biggest category of marketing activity. However, it is now believed to account for less than half the total. Instead of putting their money into TV or newspaper advertising, marketers are pushing more of it into sponsorship,...

  • Work 10.4.04.  // Advertising Age;10/4/2004, Vol. 75 Issue 40, p86 

    Reports on the Award to Honor Excellence in Newspaper Advertising given by the Newspaper Association of American for general, retail and classified newspaper advertising in the U.S. in 2004. Award received by Crispin Porter & Bogusky for its advertisement for the Borders bookstore chain;...

  • RETAIL ADS SANK BY 11% IN MARCH.  // Editor & Publisher;05/21/2001, Vol. 134 Issue 21, p16 

    Reports on newspaper advertising in the United States in March 2001. National ROP advertising index; Retail ROP index; Preprinted inserts; Display classifieds.

  • TexSCAN.  // Stonewall County Courier (Aspermont, TX);11/30/2006, Vol. 21 Issue 4, p7 

    A classified section named TexSCAN for the week of November 26, 2006 is presented.

  • DO THE WRITE THING. Sullivan, Carl // Editor & Publisher;2/17/2003, Vol. 136 Issue 7, p32 

    Focuses on self-created classified advertisements submitted through the Internet. Information on self-service customers; Savings from the system; Increase in linkage; Concerns about Web-based self-composed advertisements.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics