TITLE

Powerful presentations

AUTHOR(S)
Bacchetta, Sally
PUB. DATE
January 2007
SOURCE
Pharmaceutical Representative;Jan2007, Vol. 37 Issue 1, p21
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on how pharmaceutical representatives can create more memorable sales messages. Sales presentations should be clear, relevant, engaging, accurate, timely and enthusiastic. The presentation should be relevant not just to patient demographics or physician specialty but also to the individual prescriber.
ACCESSION #
23620471

 

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