Cheap generics to take bite out of Rx market

January 2007
Pharmaceutical Representative;Jan2007, Vol. 37 Issue 1, p11
The article reports that low-priced generic drugs being introduced by stores like Wal-Mart, Target and Kmart may gain a sizeable share of the prescription drug market according to a survey conducted published in "The Wall Street Journal Online's" Health Industry Edition. The online survey was conducted by Harris Interactive.


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