Boosting bedding in '07

Perry, David
January 2007
Furniture/Today;1/1/2007, Vol. 31 Issue 17, p1
Trade Publication
The article presents the business strategies and ideas proposed by the bedding executives to bolster bedding industry sales in 2007. The Leadership Conference was organized by Furniture/Today. Sealy's Mark Hobson stated that retailers and manufacturers must invest to rectify the defects in the low-selling products. Simmons' Charlie Eitel and Therapedic's Gerry Borreggine opine, that the industry must effectively communicates the quality of the products and the benefits of a sound sleep.


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