TITLE

Better than second time?

AUTHOR(S)
Umstead
PUB. DATE
September 1999
SOURCE
Multichannel News;09/27/99, Vol. 20 Issue 40, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses how the September 18, 1999 Oscar De La Hoya-Felix Trinidad welterweight-unification fight was an attraction for the cable industry on two fronts. Pay-per-view revenue; Record advertising buys; Possibility that a rematch could even be more lucrative.
ACCESSION #
2360571

 

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