TITLE

Events to cash out century

AUTHOR(S)

Umstead

PUB. DATE

September 1999

SOURCE

Multichannel News;09/06/99, Vol. 20 Issue 37, p28

SOURCE TYPE

Trade Publication

DOC. TYPE

Article

ABSTRACT

Asserts that the per-per-view television industry should focus more on the event category. Revenues generated by the event category for the first half of 1999; Success in signing up top sponsors in a unification boxing bout; Potential increase in earning by establishing partnership with other professional sporting events.

ACCESSION #

2360529

Tags: SUBSCRIPTION television;  TELEVISION broadcasting

 

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