GM considers larger role for Tiger Woods

LaReau, Jamie
December 2006
Automotive News;12/18/2006, Vol. 81 Issue 6234, p40
Trade Publication
The article reports that General Motors (GM) is planning to use golfer, Tiger Woods to advertise the GM brands as part of the company's effort to revive the Buick, Pontiac and GMC products in 2007. GM general manager John Larson points out that Woods is an asset to the company. The products will provide the Buick-Pontiac-GMC channel with an opportunity to expand advertising beyond traditional TV and print.


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