TITLE

Of Friends and Family: How Do Peers Affect the Development of Intergenerational Influences?

AUTHOR(S)
Moore, Elizabeth S.; Bowman, Gale D.
PUB. DATE
January 2006
SOURCE
Advances in Consumer Research;2006, Vol. 33 Issue 1, p536
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Article
ABSTRACT
This paper draws on 110 life history narratives to examine how intergenerational (IG) influences are affected as peers begin to take on a more prominent role in young consumers' lives. Although researchers have traditionally assumed that parental influence sharply declines beginning in adolescence, our findings reveal a more complex picture. Our life histories reveal that peers are readily invoked as benchmarks against which family wealth, spending patterns and lifestyle are assessed. Manifestations of the rich interplay between parental and peer influences are presented. Our study enriches conceptual models by focusing on joint parent-peer impacts rather than their separate spheres of influence.
ACCESSION #
23589497

 

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