Audience Command

Ferguson, Scott
December 2006
Fire Chief;Dec2006, Vol. 50 Issue 12, p66
Trade Publication
The article focuses on the importance of a good story and an enthusiastic storyteller in advocating change to firefighters. Firefighters have shared tales of perilous adventures and offbeat characters both to blow of steam and informally induct members into their fraternity. Storytelling encourages listeners to visualize in a way that allows them to draw from their own ideas and experiences and, in turn, generate ideas that can become important components of change.


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