The Movie Is On Us

Runy, Lee Ann
December 2006
H&HN: Hospitals & Health Networks;Dec2006, Vol. 80 Issue 12, p14
Trade Publication
The article focuses on the efforts of U.S. hospitals to meet policies that promise emergency department (ED) care in 30 minutes. If a program works, it can go a long way toward building customer loyalty, an important factor since most hospital admissions originate in the emergency department. Oakwood Hospital Medical Center in Dearborn, Michigan, implemented the policy in 2000, promising patients movie tickets or similar compensation if the promise isn't met.


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