Charting a Course to China? Be Sure to Address Trademark Issues in Your Navigation Plan

Sute, Jeri N.
April 2004
Venulex Legal Summaries;2004 Q2, p1
The article focuses on the importance for U.S.-based companies to address trademark issues when preparing to expand their businesses in China. Some companies have enlisted the services of brand consultants in order to help localize their company brands for China. Companies may incur significant additional costs to litigate trademark matters in the Chinese court system.


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