TITLE

Charting a Course to China? Be Sure to Address Trademark Issues in Your Navigation Plan

AUTHOR(S)
Sute, Jeri N.
PUB. DATE
April 2004
SOURCE
Venulex Legal Summaries;2004 Q2, p1
SOURCE TYPE
Law
DOC. TYPE
Article
ABSTRACT
The article focuses on the importance for U.S.-based companies to address trademark issues when preparing to expand their businesses in China. Some companies have enlisted the services of brand consultants in order to help localize their company brands for China. Companies may incur significant additional costs to litigate trademark matters in the Chinese court system.
ACCESSION #
23566080

 

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