Energizer money

December 2006
Marketing Health Services;Winter2006, Vol. 26 Issue 4, p6
Academic Journal
This article looks at the energy drink industry in the U.S. According to a report from "The Associated Press," new brands of energy drinks are appearing at a rate of almost one per day. The industry grew 80% in 2005. The article looks at concerns from nutritionists that these drinks have large amounts of caffeine and can be detrimental to the health of children.


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