TITLE

Remember, Keep In Touch For Satisfied Customers

AUTHOR(S)
Byerley, Curt
PUB. DATE
October 1999
SOURCE
Wireless Week;10/04/99, Vol. 5 Issue 40, p49
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the application of smart database marketing in customer service. Personalized approaches; Legacy billing systems; Significance of creation, care and feeding of a data warehouse.
ACCESSION #
2351628

 

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