Remember, Keep In Touch For Satisfied Customers
- Marketers hone targeting. Blankenhorn, Dana // Advertising Age;6/18/2001, Vol. 72 Issue 25, pT16
This article focuses on the use of data warehouses by retailers in the U.S. for customer relationship management. Data warehousing is the use of databases on customers, prospects and products to drive corporate strategy and tactics. Wal-Mart is getting value from its in-store databases that it...
- Follow the three A's to make the most of customer data. Van Name, Mark L.; Catchings, Bill // PC Week;07/20/98, Vol. 15 Issue 29, p26
Presents advice on how to best use customer information to grow one's company and better serve customers. Abstracting the information, or keeping customer's behavior and preference data separate from the customers; Aggregating the data into a customer database; Applying the data to increase...
- New Tech Helps E-Biz Touch Customers. Babcock, Charles // Inter@ctive Week;06/26/2000, Vol. 7 Issue 25, p82
Offers a look at the application of data warehousing technology in the customer services of electronic commerce companies. Common Warehouse Metamodel standard released by the Object Management Group; Analytical applications of information from a data warehouse; Applications of the information...
- Top Billing. Beresford, Lynn // Entrepreneur;Jun97, Vol. 25 Issue 6, p50
Lists the risk areas that must be considered by business owners when deciding how and when to bill international customers. Impact of currency fluctuations on profit; Choice of payment methods; Competitive factors.
- Transforming data into marketing insight. Hedgcock, Robert // Automatic I.D. News;Apr98, Vol. 14 Issue 5, p50
Reports on the focus of the United States data warehousing industry on customer service. Facilitating of integrated customer relationship marketing programs; Use of automatic data collection technology to facilitate customer-centered services; Integration of database marketing, product...
- Eleven Steps to Success In Data Warehousing. Blackwood, Phillip // Business Journal (Central New York);11/03/2000, Vol. 14 Issue 44, p26
Features steps in using data warehousing to win customers, develop products and lower operating costs. Recognition of potential difficulties with the job; Understanding data in existing corporate computer systems; Use of metadata to support data quality.
- Selling smart. Levine, Shira // America's Network;11/15/97, Vol. 101 Issue 22, p6
Editorial. Presents views on customer services of several telecommunications companies in the United States. Information on his father's deal with American Telephone and Telegraph Co. (AT&T); Information on Ameritech caller ID; Information on data warehouse business.
- Data Depot. Dignan, Larry // Baseline;Jun2003, Issue 19, p60
Focuses on the plans of U.S.-based retailer Home Depot for new stores, technology upgrades and store remodeling in 2003. Purpose of the moves; Scope of the data warehousing investment of the company; Effort of the retailer to use technology to improve customer services.
- The ups and downs of life in an economic downturn. Gibson, Stan // PC Week;09/28/98, Vol. 15 Issue 39, p86
Discusses how information technology managers (IT) can deal with economic downturns. Cost issues facing IT managers; Why companies must adjust their focus toward customer service in economic downturns; The benefits for IT managers that present their cases for funding projects based on the...