TITLE

ZDNet offers 2 new advertising programs

PUB. DATE
October 1999
SOURCE
Advertising Age's Business Marketing;Oct99, Vol. 84 Issue 10, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on ZDNet's advertising programs aimed at taking advantage of the Internet's interactive capabilities. ZDNet as the online business unit of Ziff-Davis; Smart Serving advertising capabilities of ZDNet to be showcased in the programs called Home Base Targeting and Window of Opportunity Targeting.
ACCESSION #
2350839

 

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