PR disasters and how to avoid them

Shearn, Ruth
September 2006
Management Services;Autumn2006, Vol. 50 Issue 3, p46
Academic Journal
The article focuses on the public relation strategy used by Cadbury in dealing with the issue of a possible salmonella risk. In a gargantuan public relation disaster, Cadbury executives are under fire for allowing Easter eggs go on sale to children, despite knowing of a possible salmonella risk. In a nutshell, the public relation plan was too little too late for Cadbury the day they discovered salmonella in their chocolate in January 2006, they should have set the public relation wheels in motion.


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