FCB Bozell merger should put media high on its agenda

Beale, Claire
September 1999
Campaign;09/17/99, Issue 37, p20
Trade Publication
Comments on the decision of advertising agency True North to merge its advertising and media networks Foote Cone & Belding and Bozell into one network called FCB Worldwide. Opportunity for True North to create a serious media player in the market; Impact of the merger on True North's operations in Europe and in the United States.


Related Articles

  • Mergers will end in tears if details are overlooked.  // Campaign;09/17/99, Issue 37, p25 

    Comments on the decision of advertising agency True North to merge its media networks FCB and Bozell. Impact of the merger on the managers of both firms; Need for True North to complete the merger at maximum speed in order to prevent key employee departures; Need to learn lessons from the...

  • FCB and Bozell to merge worldwide. Tylee, John // Campaign;09/10/99, Issue 36, p1 

    Reports on True North's merger of its advertising agencies FCB and Bozell. Details of the merger deal; Impact on the advertising agencies' business operations.

  • LAST MINUTE NEWS.  // Advertising Age;1/18/1993, Vol. 64 Issue 3, p1 

    Presents updates on the advertising industry in the U.S. and Canada as of January 18, 1993. Decision of Porsche Cars North America to cancel its automotive account from Fallon McElligott; Pitch made by advertising agency Leo Burnett USA to keep its account with Oldsmobile; Overview of an...

  • FCBozell? True North Eyes marriage. Chura, Hillary // Advertising Age;8/16/1999, Vol. 70 Issue 34, p1 

    This article focuses on the outlook of True North Communications on the merger of Bozell Worldwide and Foote, Cone & Belding in 1999. The merger is believed to have been discussed at scheduled board meeting of the company in the first week of August 1999. The merger would create the largest...

  • Is there more to True North's merger talks than meets the eye? Hatfield, Stefano // Campaign;08/20/99, Issue 33, p2 

    Comments on speculations about True North Communications Inc.'s plan to merge its Foote Cone & Belding Communications and Bozell Worldwide subsidiaries. Creation of the largest advertising agency in the United States; Increase in the share price of True North; Radical alternative of organic...

  • True North to acquire again in London.  // Campaign;09/17/99, Issue 37, p1 

    Reports that advertising agency True North is looking for another agency in London, England to acquire after the merger of its Foote Cone & Belding and Bozell subsidiaries in London.

  • More questions than answers in True North deal. Tylee, John // Campaign;09/17/99, Issue 37, p12 

    Analyzes the merger of True North's advertising subsidiaries Foote Cone & Belding (FCB) and Bozell. Plan to form FCB Worldwide; Anticipated savings; Expected changes in personnel positions; Accounts that need to maintained; Comments on the deal by Publicis' head Maurice Levy who is the largest...

  • True North looks global with revamp of shops. Chura, Hillary; Wentz, Laurel // Advertising Age;9/13/1999, Vol. 70 Issue 38, p74 

    Reports on True North Communications' merger of its advertising agencies Bozell Worldwide and Foote, Cone and Belding to form FCB Worldwide. Details of the consolidation; Move as part of the company's efforts to create a global agency network.

  • Size does matter as agencies attempt to keep up with clients. Hatfield, Stefano // Campaign;09/10/99, Issue 36, p2 

    Comments on merger between advertising agencies FCB and Bozell. Details of the merger deal; Implications for the advertising agencies' client lists.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics