TITLE

FCB Bozell merger should put media high on its agenda

AUTHOR(S)
Beale, Claire
PUB. DATE
September 1999
SOURCE
Campaign;09/17/99, Issue 37, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the decision of advertising agency True North to merge its advertising and media networks Foote Cone & Belding and Bozell into one network called FCB Worldwide. Opportunity for True North to create a serious media player in the market; Impact of the merger on True North's operations in Europe and in the United States.
ACCESSION #
2348947

 

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