Christmas in May

Slutsky, Jeff; Slutsky, Mark
December 2006
Convenience Store News;12/11/2006, Vol. 42 Issue 15, p52
Trade Publication
The article reports that convenience stores can create some activity and generate sales by sending out "late" Christmas cards to its customers. A company sent Christmas cards by chance in May to its 500 customers. By this act, the worst time of the year became one of the most profitable times of the year for the company.


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