TITLE

Christmas in May

AUTHOR(S)
Slutsky, Jeff; Slutsky, Mark
PUB. DATE
December 2006
SOURCE
Convenience Store News;12/11/2006, Vol. 42 Issue 15, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that convenience stores can create some activity and generate sales by sending out "late" Christmas cards to its customers. A company sent Christmas cards by chance in May to its 500 customers. By this act, the worst time of the year became one of the most profitable times of the year for the company.
ACCESSION #
23479405

 

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