Azzato, Maureen
December 2006
Convenience Store News;12/11/2006, Vol. 42 Issue 15, p50
Trade Publication
The article presents information on the professional career of William Laufer in the convenience store industry. He has happily dedicated his entire 27-year career to Anheuser-Busch Inc. It is his dedication, expertise and single-minded focus on customer service that over the years has caught many retailers' attention. He is one of the youngest suppliers inducted into the journal "Convenience Store News" Hall of Fame.


Related Articles

  • Budweiser prunes marketing department in rejig. Godsell, Melanie // Marketing (00253650);1/3/2007, p1 

    The article informs that Anheuser-Busch Cos. Inc. has made cuts to the marketing department for its Budweiser brand following a major reshuffle. The changes are the outcome of a merger between the customer marketing and brand teams. According to the company, the arrangement is done because of...

  • KENNY BERNSTEIN'S WILD AND CRAZY RIDE. Stephens, Bill // AutoWeek;1/12/2004, Vol. 54 Issue 2, p44 

    Young boys have dreamt of growing up and becoming race car drivers for much of the past century, as of January 12, 2004. But, the dreams mostly do not convert into three-dimensional reality as youngsters tumble headlong into adulthood. Not so for Kenny Bernstein, the man who has been dubbed the...

  • Close to Home. Cirillo, Jennifer // Beverage World;5/15/2009, Vol. 128 Issue 5, p44 

    The article focuses on Stern Beverage, Inc., an Anheuser-Busch (A-B) wholesaler based in Milan, Illinois. According to company president Matt Stern, the company was able to gain its market share through customer service and support which enabled it to gain the competitive edge against mega...

  • Noteworthy News.  // Official Board Markets;8/27/2005, Vol. 81 Issue 35, p8 

    Reports that Chicago, Illinois-based Smurfit-Stone Container Corp. (SSCC) has earned several supplier awards from customers for a variety of criteria. Superior customer service; Packaging expertise; Exemplary business practices; YUM! Brands, Inc.'s "Supplier Tracking, Assessment and Recognition...

  • EVOLVING PARTNERSHIP BUILT ON SOLID FOUNDATION.  // DSN Retailing Today;12/14/2004 Supplement, Vol. 43, p25 

    Interviews Scott Halliburton, a senior account manager with the Anheuser-Busch Wal-Mart Team. Issues facing suppliers in Northwest Arkansas; Significance of the Anheuser-Busch brand in the marketplace at a time when most retailers are pursuing private brands to grow sales; Challenges in...

  • Super Suppliers.  // Cheers;Apr2005, Vol. 16 Issue 3, p36 

    Presents the recipients of the 2005 Cheers Supplier of the Year Awards in the U.S. Factors that contributed to the selection of Anheuser-Busch as Best Large Beer Supplier; Reasons for the winning of Boston Beer Co. as the Best Small Beer Supplier; Characteristics of Allied Domecq which led to...

  • Louie the heckling lizard becomes Budweiser's new star. Brabbs, Cordelia // Marketing (00253650);9/9/1999, p18 

    Reports on the success of the marketing campaign of Budweiser. Launch of the campaign using lizards Louie and Frank; Creation of the campaign by BMP DDB.

  • New A-B specialty beer targets northern Calif. McDowell, Bill; Cuneo, Alice Z. // Advertising Age;11/11/96, Vol. 67 Issue 46, p2 

    Announces that Anheuser-Busch is expanding its line of beers under its Specialty Brewing Group division. Who the brand is aimed exclusively at; Introduction of Pacific Ridge Pale Ale; Advertising campaign; Description of the advertisements.

  • Wag the Tongue. Kattleman, Terry // Advertising Age's Creativity;Mar2001, Vol. 9 Issue 2, p60 

    Features DDB/Chicago's Super Bowl 'Whassup' commercial for Budweiser. Description of the commercial.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics