Marketing to Teens

Chanil, Debra
December 2006
Convenience Store News;12/11/2006, Vol. 42 Issue 15, p26
Trade Publication
The article discusses ways to market retail goods to teenagers consumers. Case studies conducted to validate an in-depth study on the convenience teen segment presented a year ago by the NACS/Coca-Cola Leadership Council suggest that teenagers give importance to brands. Teen customers can be attracted by providing them new products constantly.


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