Best Practices Revealed

Lisanti, Linda
December 2006
Convenience Store News;12/11/2006, Vol. 42 Issue 15, p22
Trade Publication
The article presents information about methods adopted by retailers to beat the competition. Southwest Georgia Oil Co. Inc.'s 25 Sun Stop convenience-stores feature four Sunshine Bakery cookie varieties to entice customers at the checkout counter. Kwik Chek implemented an advertising campaign called Smartt Buys, promoting four products every two months at a discounted price.


Related Articles

  • BAA set to push airport facilities.  // Marketing (00253650);7/2/2008, p5 

    The article reports on the launch of advertising campaign of BAA Group in Great Britain. The launch of the advertising campaign reveals the aim of the company to promote its sites' facilities, shops, bars, and restaurants. Moreover, it mentions that the campaign encompasses television, radio and...

  • Waitrose plans Food Heroes store activity. Kemp, Ed // Marketing (00253650);7/2/2008, p10 

    The article reports that Waitrose Ltd. is endorsing the launch of its Food Heroes advertising campaign with a nationwide in-store marketing drive in Great Britain. The company will put up high-profile display areas dedicated to showcasing the talent of food companies in the country. Moreover, it...

  • An Activity System As A Behavioristic Framework For The Elaboration Of Promotion Techniques. Spais, George S. // Journal of Applied Business Research;May/Jun2011, Vol. 27 Issue 3, p9 

    In this paper, we intended to examine the possibility to investigate two (2) influential theories: a. Activity Theory and b. Transformative Learning Theory (TLT) in order to develop a new behavioristic framework that could be introduced to aid the design and analysis of promotion techniques by...

  • BUZZ ON A BUDGET. Torres, Nichole L. // Entrepreneur;Jun2007, Vol. 35 Issue 6, p92 

    The article offers cost-efficient tips that will boost a company's promotional campaign. First, is the importance of finding realistic prospects. Companies must focus marketing or disseminating information to their target customers only. Second, is the need for every company to invest only in...

  • Spring Ads to Lift Sag Harbor. Clark, Evan // WWD: Women's Wear Daily;8/25/2004, Vol. 188 Issue 42, p10 

    Presents information on the launch of the national marketing campaign for spring by Sag Harbor which is owned by Kellwood Co. Theme and tag line of the campaign; Components of the marketing strategy for the campaign; Expectations on the outcome of the campaign.

  • World Market Center plans $20 million ad campaign for industry. Evans, Gary // Kids Today;Aug2009, p15 

    The article focuses on the plan made by the Las Vegas World Market Center to launch a national advertising campaign to stimulate consumer interest in home furnishings in the U.S. It states that the plan is targeting consumers who are looking for content about refurnishing their homes. In...

  • Retailers ready cheer. Fitzgerald, Kate // Advertising Age;8/26/1991, Vol. 62 Issue 35, p12 

    Reports on the preparation of retailers in the U.S. for 1991 the holiday season. Prediction on the growth of the economy; Forecast on the gains of the retail industry; Sales promotion launched by the toy company Mattel.

  • Kellogg's runs second mobile campaign for Nutri-Grain brand. Pearse, Justin // New Media Age;4/7/2005, p6 

    This article reports on the launch of a second advertising campaign for Kellogg's NutriGrain brand in Great Britain in April 2005. The text-and-win campaign, which features a prize draw every hour, will feature on 36m packs. Each pack features a unique code, which consumers text to a shortcode...

  • THE BUZZ. Dell, Frank // Refrigerated & Frozen Foods Retailer;Apr2008, Vol. 6 Issue 3, p8 

    The article offers information regarding scan-down promotions in the retail business in the U.S. It states that it is a modern version of count and recount promotions, or bill-back promotions, whereby suppliers pay trade promotion allowances to the retailer according to the number of units...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics