TITLE

Best Practices Revealed

AUTHOR(S)
Lisanti, Linda
PUB. DATE
December 2006
SOURCE
Convenience Store News;12/11/2006, Vol. 42 Issue 15, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information about methods adopted by retailers to beat the competition. Southwest Georgia Oil Co. Inc.'s 25 Sun Stop convenience-stores feature four Sunshine Bakery cookie varieties to entice customers at the checkout counter. Kwik Chek implemented an advertising campaign called Smartt Buys, promoting four products every two months at a discounted price.
ACCESSION #
23479394

 

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