TITLE

AFW tests deferred payment option

PUB. DATE
December 2006
SOURCE
Furniture/Today;12/18/2006, Vol. 31 Issue 15, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the adoption of a deferred payment option at some American Furniture Warehouse Co. Inc.'s (AFW) advertisements in the U.S. Chief executive officer Jake Jabs had adamantly opposed financing as just an added cost. However, as AFW switched finance companies to American General Corp. which offered the promotion at no extra cost, Jabs was persuaded to try the financing option.
ACCESSION #
23469631

 

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