TITLE

Retailers rely on variety of methods for communicating benefits of credit

AUTHOR(S)
Barnes, Marc
PUB. DATE
December 2006
SOURCE
Furniture/Today;12/18/2006, Vol. 31 Issue 15, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines various methods adopted by furniture retailers in the U.S. for communicating the benefits of credit. At Miskelly Furniture, salespeople are made to remember that they are to sell furniture, and not financing. Store Manager Dan Mercatante of Ashley HomeStore said that he trains salespeople to build the sale based on mentioning the value, the discount pricing and no-interest financing.
ACCESSION #
23469598

 

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