Retailers rely on variety of methods for communicating benefits of credit

Barnes, Marc
December 2006
Furniture/Today;12/18/2006, Vol. 31 Issue 15, p22
Trade Publication
The article examines various methods adopted by furniture retailers in the U.S. for communicating the benefits of credit. At Miskelly Furniture, salespeople are made to remember that they are to sell furniture, and not financing. Store Manager Dan Mercatante of Ashley HomeStore said that he trains salespeople to build the sale based on mentioning the value, the discount pricing and no-interest financing.


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