TITLE

Upscale Beautyrest Black proving hit for Simmons

AUTHOR(S)
Perry, David
PUB. DATE
December 2006
SOURCE
Furniture/Today;12/18/2006, Vol. 31 Issue 15, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the success of the Simmons Beautyrest Black line being launched at the Las Vegas Market in Nevada. This luxury line starts at more than $2,000 and moves up to over $5,000 retail. The company provides effective sales training and point-of-purchase materials that help communicate the line's features, the reasoning behind its development and why consumers should consider purchasing a luxury bedding product.
ACCESSION #
23469586

 

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