TITLE

INDUSTRY STAT

PUB. DATE
December 2006
SOURCE
Gourmet Retailer;Dec2006, Vol. 27 Issue 12, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on a study related to increasing consumption of sports nutrition products in the U.S. conducted by Datamonitor PLC. The study revealed that the desire of healthy lifestyle leads people to consume sports-related food and drinks. These are no more considered as niche products meant exclusively for professional athletes and bodybuilders. They are increasingly becoming a part of the lives of casual sportspeople and consumers who live sedentary lifestyles.
ACCESSION #
23466297

 

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